TV LAND’S “HOT IN CLEVELAND” SECOND SEASON PREMIERE WINS 10PM CABLE TIMESLOT
Sitcom is #1 Scripted Show for the Night on Cable Among Adults and Women 25-54
Against fierce competition from premieres on the broadcast networks, TV Land’s critically-acclaimed hit original sitcom “Hot in Cleveland” scored huge numbers for its second season premiere (Wednesday, January 19th at 10 p.m. ET/PT). The series was the most-watched show in its 10 p.m. timeslot in all of cable with nearly 3 million total viewers as well as the #1 scripted series for the night on cable among Adults 25-54 and Women 25-54. Additionally, the series premiere of TV Land’s second original sitcom, “Retired at 35,” which premiered right after “Hot in Cleveland,” averaged over 2 million total viewers and posted impressive triple-digit gains across all key demos versus the channel’s primetime average.
Nominated for two Screen Actors Guild Awards®, including: Outstanding Performance by an Ensemble in a Comedy Series and Outstanding Performance by a Female Actor in a Comedy Series – Betty White, “Hot in Cleveland” starring Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White, posted a 1.4 rating and 1.4 million viewers among the network’s target Adults 25-54 audience, up a whopping +243% in rating and +239% in delivery over the network’s primetime average. TV Land averaged nearly 3 million total viewers, an increase of +199% over primetime. Among Women 25-54, TV Land scored a 1.6/819,000, up +244% in rating and delivery over network channel average. Among the channel’s core audience of Adults 40-54, the network scored a 1.9/1.1 million, an increase of +248% in rating and +247% in delivery over TV Land primetime average.
Filmed in front of a live studio audience, “Hot in Cleveland” is executive produced by Emmy® Award-winner Sean Hayes and Todd Milliner of Hazy Mills Productions and is helmed by Emmy® Award-winning Suzanne Martin (“Frasier,” “Ellen”) serving as executive producer, show runner and writer. Lynda Obst also serves as executive producer.
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