MTV TAKES “THE HILLS” TO PARIS, FRANCE FOR BONUS EPISODES THIS SPRING
(#1 Original Series on Cable in 2007 is Also #1 on MTV.com)
Building on a triumphant third season, which reached over 72 million viewers, MTV is extending the drama into 2008 with 8 bonus episodes of “The Hills.” Set to air this spring, “The Hills” saga will continue with an anticipated journey to Paris as Lauren Conrad finally accomplishes a life-long dream.
“MTV is giving the passionate fans of ‘The Hills’ what they deserve — an extended season to catch up on cast relationships and finally see Lauren realize a long-awaited dream,” said Tony DiSanto, EVP of Series Development & Programming, MTV. “The success of the series, both on air and online, has been tremendous and as it continues to grow, we look forward to taking this season into the new year.”
The bonus episodes will begin with Lauren and Whitney’s adventures in Paris, where they travel to work for Teen Vogue at the Crillon Ball, an international gala for debutantes. The story will continue back in Los Angeles as the cameras reveal the latest stories affecting the cast including Heidi and Spencer’s tumultuous relationship. Will they get married after all?
The third season of “The Hills” is the #1 original series on cable among P12-34 in 2007.
With a 4.36 P12-34 rating, this season-to-date is over-delivering season two by 49% among P12-34 and has reached over 72 million viewers (P2+), with over 35 million from our P12-34 core. “The Hills” currently ranks #1 in its time period (Mon 10-10:30p) among P12-34 across all of television, even besting broadcast.
“The Hills” is also the top show area on MTV.com for all of ’07 in terms of uniques and streams. Since the premiere of the third season in August, “The Hills” show area on MTV.com has attracted an average of 600,000 unique visitors a week. Viewers are streaming clips and After Shows, and they’re also embedding clips for their own personal web pages and blogs. In November alone, streams for “The Hills” represented nearly a third of all streams generated at MTV.com. And “The Hills” also is a viral phenomenon with more than 1.8 million streams viewed through MTV’s embeddable player.